High Conversion Rates = Music to Our Ears
Supplemental healthcare for seniors under Medicare is critical, helping millions of seniors with the added expenses such as copay and prescriptions and Humana, a trusted healthcare provider based in Louisville, KY leads the pack, partnering with the federal government to provide and administer Medicare plans under the Medicare program. As a primary driver of their annual sales strategy, Humana relies on a national infomercial campaign.
For the open enrollment of 2018, our composer, Pat Rickey was retained to create a new score to underscore the emotional testimonials and call to action within the program. "After airing years of a program without music, Humana recognized the power of a carefully-crafted music score measured by its increased conversion rate," said Pat Rickey, Composer and Founder of Blackhawk Media.
Continued Results Driving Humana Success
After reaching the #1 infomercial on-air for 4th quarter 2019, Humana will rollout its 2020 infomercial, continuing to feature Rickey's score, which has become synonymous with their infomercial brand personality.
“After airing years of a program without music, Humana recognized the power of a carefully-crafted music score measured by its increased conversion rate.”