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Actually, it is Rocket Science!

Blackhawk Media de-mystifies a revolutionary paint technology and helps PPG train their customers

Revolutionary Automotive Paint is Engineered for Simplicity

At launch, the revolutionary Structural Blue paint, developed for Lexus, was unlike any other automotive paint finish in the world. Designed to manipulate, absorb, and radiate a rich blue color from an atomic level, it graced only a limited number of the finest vehicles in the Lexus production year.

But, with that distinction came specific market adoption challenges for the product; an assumption that a finish so advanced would be nearly impossible to apply for repair. The best way to mitigate that concern, according to world leader PPG, was to create a polished tutorial that would be widely distributed to customers worldwide.

The Paint is Easy to Use - The Proof is in the Video

Partnering with the PPG team, Blackhawk Media created a highly-effective process video that combined live action with several computer-generated sequences. For thousands of automotive professionals, the proof was in the video. "After viewing this demonstration process video, the takeaway is clear; this finish is easy to use for repairs," said Matt Moses, Cinematographer and Storyteller. "PPG successfully reduced this concern and increased user confidence. Video is incredibly powerful for this purpose."

“After viewing this demonstration process video, the takeaway is clear; this finish is easy to use for repairs.”

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